parandyknatalia

ENG We are too weak not to care about how we look is an experimental magazine in which I print the Internet. By recycling existing online content, I repurpose the fashionable information that sticks to us every day, spreading effortlessly - from our hands to other parts of the body. This substance is like glue: it helps attach a label to a jar - useful, even necessary - yet, over time, it becomes unbearable and impossible to wash off.

One of the most important gestures in my diploma project is the deliberate removal of all visuality. After all, visuality is the very foundation of Internet culture and today’s modes of communication. The essence of a publication composed solely of text lies in its inaccessibility - the impossibility of quickly and easily engaging with its content, which loses its function once stripped of its primary fuel: the image. Although the magazine is filled with text, it appears almost devoid of meaning.

I consciously oppose the speed of digital communication through the dysfunctionality of a physical object. The radical slowing down of information - the transition from a few-second video to printed text, and the translation of content into Polish - becomes a symbolic step backward in the technological leap, akin to the senseless act of sweeping a desert.

No less important is the installation itself, which is inherently integrated into the work. The green cover refers to the idea of documenting experience. Widely used in 21st-century marketing, this color is meant to trigger in the viewer an almost automatic impulse to document and share yet another visually appealing image online.

My role and the process: The idea for this project was born out of a desire to create something that stands in opposition to visual culture, the internet, and the overproduction of visual content. I decided to describe our digital lives without using a single image. I gathered viral content and transformed it into an experimental magazine that ended up with 300 pages and not a single picture. Ironically, the Trend Book itself became a true viral sensation on my social media profiles.

Because of the huge interest of my followers I decided to create an preorder website for those, who wanted to buy the magazine. I designed and implemented paid marketing campaign and two landing pages (tailored to different audiences) using tools such as Framer and Figma. Personalising the websites and tailoring them with separate marketing funnels allowed us to reach a wider range of customers. In total, I successfully secured about 130 orders. I plan to create the next issue of the magazine.