ENG Imagine a system in which every historically relevant, archived garment design is stored in a database. The information it contains concerns both the physical properties of the object and those which we can’t see. A database of tens of thousands of digital twins of objects that have influenced not only the stories of individuals, but also the way one of the largest industries operates.
The Identity Archives is an innovative lab at the intersection of technology and fashion, redefining how garments exist in both physical and digital spaces. The Lab is extending the meaning and functionality of clothing by creating their digital twins and seamlessly linking them to their physical versions via NFC technology or QR codes. As the founder of this concept I led the Creative Direction, created the brand strategy, coordinated a team of 3D specialists, aquired partners, designed and implemented the final website.
I successfully carried out paid implementations of our digitalization system for B2B clients including POLIN Museum. This project was supervised by Rafał Reif (ex-EY Partner), Urszula Wiszowata Pilic (Zalando Lead Sales Manager CEE; ex-Chanel), Ilias Darakchiev (3D footwear designer at Adidas).
My role: Creative Direction, UX/UI, Web Design, 3D
Tools: Figma, Blender, Adobe Indesign, Adobe Photoshop, Cargo
© 2025 Natalia Parandyk