ENG LUKSO is bringing blockchain technology to its next frontier. LUKSO’s key principles connect physical and digital product dimensions further, strengthen individual experiences, and build strongly relational communities through identification, virtualisation and tokenisation.
I had the pleasure of collaborating with the LUKSO Chief Brand Officer and Co-Founder - Marjorie Hernandez and co-creating a brand narrative tailored to audiences from both the fashion and tech worlds. The main task during my work with LUKSO was to conduct a UX/UI audit of the brand’s website and oversee the implementation of the new layouts. The biggest challenge was to adapt the communication to LUKSO's diverse target groups – both technical specialists and developers as well as people from the fashion and creative industries.
Together with the creative team (3D generalists, UX/UI designer, Product Designer, Chief Brand Officer), we conducted relevant interviews and proposed a new website architecture that remained consistent with the brand identity while addressing the raised issues.
I was also responsible for designing graphics for LUKSO social media accounts and merch design and production.
At LUKSO, I was also responsible for the CEO’s Digital Twin Project which I proposed as the part of her social media strategy. The project was designed as a solution to the time constraints of CEOs while still allowing them to create engaging yet professional content for their audience.
The initial plan was to create a Metahuman version and equip it with the artificial voice generated with Eleven Labs tools. Ultimately, we decided to implement AI tools (Midjourney) which helped us create things like Halloween photoshoots.
My role: UX/UI Audits, UX/UI, Brand Design, 3D, AI
Tools: Figma, Blender, Adobe Indesign, Adobe Photoshop, Midjourney, ChatGPT, Google AI Studio
© 2025 Natalia Parandyk