The experimental video was meant to test animating a product image from LOEWE’s website, with the goal of embedding it as one of the visual elements on the product page.
I wanted to use a different model from the LOEWE website, so I first created a character in Nano Banana dressed in the coat I wanted to showcase.
After creating a new outfit, switched to Midjourney to create the video. I decided to leave the glitch (the white sleeve) to see how the model will respond.
I decided to add glasses to complete the look
After creating a new outfit, I switched to Midjourney and take shots for the video there.
At the end I edited many shots in Descript and combined it with music and LOEWE logo
My role: Creative Direction, AI prompting, Video Editing
Tools: Midjourney, ChatGPT, Google AI Studio, Descript, Figma
© 2025 Natalia Parandyk